Marketing Communication Training

Marketing Communication (MARCOM) Course focusses on Communication today which has evolved from a back room activity to front line strategy, with increasing focus on the customer, who is more informed than ever before, communicators are challenged to stay in step, if not ahead of the information flow.

There is a need to develop strong sales and advertising messages that will connect with your customers instantly and effectively highlight product’s quality and brand`s differentiation from others.

Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market for marketing your products / services.

Originally marketing was focused around the 4P's (product, price, place and promotion) which narrowed companies perspectives to concentrate on their internal concepts. Integrated marketing communications (IMC) is an expansion of modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company's brands to stakeholders.

Successful marketing communication relies on a combination of tools called the “promotional mix”. These tools include: Advertising, Public relations, Sales promotion, Direct marketing, Personal selling, and are used to describe the set of tools that a business can use to communicate effectively the benefits of your products or services to its customers.


Marketing, Public Relations, Analyst, Merchandising, Creative Designers, Communication, Events Planner, Creative / Copy Writer

Program Highlights


30 Hours ( 20 Hrs Classroom | 10 Hrs Practice )
Weekends / Weekdays 2 Hrs per day


Candidates will be provided with Industry accepted Certificate on completion of Course


Experienced Faculty with Domain specific track record of training


Job assistance for candidates who successfully complete the course with good track record


Any Graduate / Post Graduate students /
working Executives


Reasonable Fee and special concessions for students / Group Registrations for Corporates

Know more (MARCOM) Marketing Communication

MARCOM Course in Bangalore / Marketing Communication Training / Corporate Marketing Course in Bangalore